Another look at backlinking...

Here are a couple of more ways to generate traffic through backlinks:

First, supply great content. This is probably the best way
to handle this aspect of traffic encouragement. Organic,
natural links back to your site will be read as votes of
confidence by the search engines.

Second, swap links with others. Although running a massive
link exchange campaign can be difficult and cumbersome,
there is no reason to overlook quality link exchanges with
like-minded blogs.

In the world of blogging; back links are a little easier to
come by than they are with static sites. There are a few
reasons for that. Bloggers tend to try to cultivate a
sense of community and are more willing to link to one
another without concern than are webmasters from
traditional sites. Additionally, blogging software and
tools like BlogRolling make it incredibly easy for one
blogger to link to another.

The massive link totals a blog can produce compared to a
traditional site is astonishing. Word travels fast in the
blogging world, and even a relatively new blog might find
hundreds of links pointing in it's direction without a great
deal of effort. It’s no wonder blogs tend to make it
towards the top of the search engine results so regularly.