Looking into the Nuances of Syndication

Let’s think about all of this in terms of another analogy:
You are a columnist for your local small-town newspaper
that has a circulation of 1,000 people. You write a great
piece every Friday afternoon, and everyone in town reads
it. All 1,000 people. That’s great, but your exposure is
capped.

Now, imagine that you syndicate your column with a major
newspaper chain. Suddenly, everyone from the New York Times to every Podunk paper in the country is publishing your article.

You go from 1,000 loyal readers to 1,000,000 overnight.
That’s syndication. That’s what an RSS feed can do for you.
Think of how that kind of exposure could inflate that very
important traffic component of the profit equation!